I help boutique lifestyle brands build excitement and demand for their products with tailored visuals
Stand out from competitors, build customer loyalty, and inspire repeat purchases using my Artisan Standout Design Process
Where Connection Meets Conversion
Today’s consumers are making more thoughtful choices, with 66% willing to pay more for sustainably produced products and 57% spending more when they feel connected to a brand. As a boutique lifestyle brand, your story and values are what set you apart.
Custom illustrations are a powerful way to set your brand apart in today’s thoughtful marketplace. They go beyond aesthetics, creating a visual language that communicates your values and tells your story in a way words alone cannot. Whether it’s through your products, social media, or email campaigns, beautifully curated illustrations make your brand unforgettable, fostering deeper connections and inspiring lasting loyalty.
See How Ideas Came To Life
The Process
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To get started, we’ll kick off with a personalized consultation to dive deep into your boutique lifestyle brand’s essence - your values, unique story, and what sets you apart. We’ll identify the key needs for your products to shine so that they bridge the gap between staying true to your mission, standing out in a crowded market, and elevating customer reach and sales. By the end of this step, we’ll have a clear sense of what the vision of your product will be and how my illustrations will help you add a unique touch customers will love.
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Now that we have a strong sense of the mission and voice of your brand, we'll bring the story to life by outlining a tailored design framework. This step includes developing a mood board and initial sketches to finalize the visual direction that will embody a timeless, cohesive aesthetic, as well as creating a style guide that distinguishes you from competitors and ensures your content leaves a lasting impression on potential customers.
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This is where the vision comes to life! Now that we have a clear idea of what the focus will be, I will create custom illustrations and visual assets tailored to your product needs, adding a fun, personal touch that will help you be the leaders of your market and enhance the connection with both loyal and new customers, inspiring both sales and long-term success. With opportunities for feedback throughout the creative process, by the end of this step, you’ll have unique visual assets that can be used anywhere from products, packaging, social media, other marketing efforts, and more.
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With the final designs ready to go, I'll collaborate closely with you to ensure a seamless transition through production and support the implementation process. Whether it's assisting with the production workflow or guiding the social media strategy, I’ll be there to ensure everything aligns with your brand's vision and engages your audience effectively. By crafting designs that balance authenticity, artistry, and market relevance, your brand will have a unique look that stands out from anyone else and foster emotional connections that build customer loyalty, and inspire meaningful consumer engagement through sales and a growing audience —all while staying true to your core values and mission.
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Stand Out From Competitors
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Build Customer Loyalty
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Inspire Repeat Purchases
Hi! I’m Julia
I’m an artist and equestrian dedicated to helping lifestyle brands connect with their audience through thoughtful, impactful illustrations. My career began in corporate marketing, but I quickly realized that the work didn’t align with my values or allow me to fully embrace my passion for storytelling and creative expression.
Now, I specialize in creating illustrations that bring brands’ stories to life—art that reflects their identity, inspires meaningful connections, and resonates with their customers. Through my work, I aim to help brands share their vision in a way that’s both informative and joyful, fostering genuine understanding and lasting impact.